Prima
Prima is a savvy best friend. The one who lives like you, talks like you, puts a smile on your face and always comes up with brilliant new advice.
Inspiration and advice for today's busy, creative women... who also love to laugh.
Readers turn to Prima for accessible fashion and beauty, recipes, health advice, home decor and crafting, and inspiring true-life stories. Not just a lifestyle magazine, Prima is a go-to source for competitions, coffee-break short stories and more than a few mind-bending puzzles.
Reach the Prima woman
596,000
total brand reach
PAMCo 2018
2.5 million
social media followers
2019
357,000
monthly unique visitors
Comscore 2019
Fashion and beauty
She wants to be on-trend and look terrific without blowing her budget! She's looking for style guidance and encouragement and she is keen for advice on her hair, the latest anti-ageing skincare and best value make-up around.
Homes
The home is the hub of our audience's family life. Delicious, easy and speedy recipes and relaxed menus for weekend get-togethers are key, along with show-stopper bakes and cakes. Plus super-easy and super-smart home styling and cleaning tips and tricks.
Getting creative
Crafting from scratch, the Prima reader loves to give things she has made from the heart to her family and friends so it's no surprise our free and exclusive knitting and sewing patterns are requested by tens of thousands every month and stimulate a strong subscriber base, while thousands more women go to the brand’s Knitting & Stitching shows to hone their crafts.
Staying inspired
Our readers love our uplifting stories of successful, amazing or funny real-life women; great health, wellbeing and diet advice; ideas for work and business moves; tempting holidays, gardening inspiration and even tips for beloved family pets!
Prima is warm, friendly, fun and packed full of great advice to make busy lives that bit easier. Sitting down with Prima is like having a chat with your very best friend.
Jo Checkley, Editor
Reach women across multiple platforms
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